Got to give the people what they want.

“As a female fan I’m wary about talking about Amazing Spider-Man #700. It feels like the plot was designed for the purpose of baiting fangirls for publicity. So, yes, the scene with MJ and Doctor Octopus was distasteful, but manipulating female fans is as well. Marvel saw the attention received when the same damn plot unfolded with the Chameleon just a few months back. Lather. Rinse. Repeat. However, this time Marvel knows better—and, hopefully, so do the fans. Doctor Octopus will never sleep with MJ, but there will be several close calls. The end. I hate the fact that something righteous—irritation with the way the industry deals with gender—has been twisted into ‘cheap heat.’ Marvel’s stance: get them focused on something inconsequential that can benefit us instead of actually addressing gender inequality.”

—Cheryl Lynn Eaton

I broke my own rule on Twitter. I think what frustrates me even more is that, as an editor, I would have certainly supported the story and allowed it to be pushed through. Why? The press would be phenomenal and the fans, though temporarily irate, would happily flock back in droves to see the return of the real Peter Parker as he steps in just in time to save MJ from the clutches of his nemesis (or, depending on the writer’s choice, aids in the redemption of Doctor Octopus). Fiction allows for the suspension of belief. Serial drama generates a deep emotional investment. A combination of the two makes for ease in audience manipulation. And books must be sold.

I’m a woman. I’m an editor. I’m a fan. A woman needs to know that her concerns have been heard and that she is respected. An editor craves that perfect, popular tale. A fan desires the ultimate tease and release. I hope that at the culmination of this story everyone will be able to walk away happy. However, I’m not certain that will happen. Marvel, skilled at teasing fans and stirring up their emotions, often takes far too long to follow through (or in some cases, simply refuses to). People will only entertain a tease for so long before they walk away flustered and befuddled.

Anyway, just my “smart mark” comments on the matter! However, one last thing, MJ saving the day by rescuing Peter and facilitating another body switch would certainly be a happy ending warmly received by all fans. Hopefully it won’t be one that comes too late.

I swear there were no puns in the preceding paragraph—not one.