“You know what would be awesome? If DC had an eight-page weekly comic that was solely digital and ran for free on iTunes for a year. I think it’s a damn good way to get a whole bunch of eyes on your IPs. Plus, it primes those eyes for a regular expectation of DC content. I say DC because DC and Marvel are really the only companies with the money to do that. Or (going into souless company man mode) you make it a talent contest and have the audience vote on eight-page stories. So, you’re getting free content from creators who wish to audition. The entry with the highest rating gets a miniseries deal.”
—Cheryl Lynn Eaton
Please note that my awesome ideas are awesome and should happen immediately. Also, please note that a digital exclusive that costs money will not get one anywhere. People who have never tried comics are not going to start if they have to open up their wallets. They need a regular hit of that free, uncut Batman to get them hooked and into the routine. Man, DC. What the hell are you doing over there?
Also, if the entries are really good? You package those suckers into a couple of graphic novels and make a few bucks off printed trades. It would also be best if the content were serial in nature. Like a soap, strip, or old radio show.