Okay, after discussing it on Twitter I’ve come to the conclusion that DC is a lost cause where diversity is concerned. Fans of established (and even not-so-established) white characters at DC do not want to give up shelf space or panel time to make room for minority heroes. And can you blame them? If you have a comic that is catering to your every need, why would you want to give it up? To provide shelf space for a book for someone else? To have a story where your favorite character has to stand in the background 50 percent of the time so someone else can save the day or get the guy/girl? No one is that altruistic when it comes to their entertainment. It’s not about keeping the Asian girl (or Black man, or Latino kid) down. That’s just a very unfortunate side effect. It’s about having that same girl you love in three different books in three different settings—and how freaking awesome is that? Well, I bet that is awesome. And, if you gave me three books I love and then took away one, I’m going to be annoyed. Yes, I still have two, but I had three. I’m not stupid. You took something away from me.
Obviously, DC doesn’t want to risk losing the dollars of its core audience in the hopes of gaining a broader selection of readers. What if those new readers don’t come? Hey, that’s a serious and valid question. Money isn’t exactly pouring in. Taking a risk is scary when a comic selling 25,000 copies is considered a solid book. And so…you do nothing. You make awkward jokes when fans ask questions at cons. You put minority characters who rarely appear in big pose down images as if they are an integral part of the story. You hope to keep complaints from both sides to a very low rumbling.
DC has fantastic brands/icons but they don’t have the diversity. There’s a weak spot. Like a dude in the ring at Wrestlemania with a bad shoulder. How come no one is slamming into that shoulder? Why is Marvel not pairing Matt with an Asian runaway of few words who fights better than he does—a sullen sidekick with a dark symbol and costume ready-made for Hot Topic tees? Why hasn’t any company provided an icon for girls who don’t want a pink S or a purple bat. Yes, I’m talking about being that damn obvious when it comes to courting the fans that DC rejects. Don’t just put Power Man out there hoping disgruntled Static fans might look over. Straight up address those fans in interviews. Tell them flat out that Marvel is willing to do what DC won’t. At Comics Alliance. In Latina magazine. In that Alonso interview over at Nah Right. (Get on that, Alonso.)
Really, what can DC PR say in response?