Hey, EA? Enjoying all that money you’ve siphoned from female geeks with The Sims franchise? I suggest you start thinking about what you’ll do without it when that flyer starts making the round of feminist blogs!
With this contest, EA has made comic and video game fandom a hostile environment for women. It has reinforced the idea that women aren’t appreciated except as prizes and/or tools used to obtain wealth. EA does this to women. “Too big an audience to ignore.” The next person to tell me that the only thing a company is looking for in a consumer’s pants is a wallet or that the only color a company sees is green is going to get told off—for days. Time and time again this has been proven to be untrue.