As of DC Rebirth's announcement event, ~11% of announced creators were women.
— Femmes in the Fridge (@FemmesinFridges) July 3, 2016
There are many creators of color and female creators who are at (and beyond) the talent level we see in the mainstream. And in the process of integrating the mainstream, they are being judged not by their work, but by their outward appearance. And it’s insulting. Would you ask a woman who has produced multiple books independently to join a training program? A black man with a résumé outside of the cape books that’s longer than a highway for unpaid spec work? C’mon now. We’re talking vast portfolios here.
Editors are stumbling upon the names of popular creators from marginalized groups—creators with followings and established brands—and treating them like college students who just rolled out of bed with a degree in art or English. It’s dismissive and stems from bigotry. It’s the same as the white A&R rep or label owner who rolled up to established musicians in black communities with garbage deals like they were doing an amateur a favor. Nah, son. You’re a visitor in a spot where people know what they are doing. If you have any respect and you’re serious about your company and diversity? You approach as an equal. Do the necessary research before you sit down.
Frankly, these numbers are abysmal because those in power don’t know where to look or how to act once they get there. Frat boy and good ol’ boy behavior is driving off and angering (or scaring) the very folks these companies need to be better.
So? So you step your game up and do some work. You can’t post up in a bar and wait for creators to buy you drinks at cons. Well, you can, but you’re only going to get talented white dudes that way and that’s only one element of the mosaic you need. You’ll have to go to different places and behave in new ways. And if you can’t do that? Get you some editors who can, b. Or a creator to be your ambassador. (Although since most of these creators bring up folks who look just like them—Morrisons beget Ways—you’ll need to vet those ambassadors.) And let me tell you, the last thing you want to do is go out and hire you a whole bunch of Timberlakes and Whedons and think you’ve done something in regards to diversity. You’ve done nothing but boost the voices of white men. And if you try to present it as anything else? I’m coming for your neck in the messiest of ways. (Do continue to hire them because their work is nice, but you best watch your marketing.)
Also, don’t Buzzfeed the very people you should be hiring. Biting cultures at best and actual specific marginalized creators at worst is going to bite you in the ass because those folks have a direct line to the people you want to sell to. And you’ll end up having to hire folks from those groups anyway to do immediate damage control and drown out the voices of those you originally stole from.
Don’t be afraid to roll up to someone and say you like what they do and want to build with them if you have building blocks on deck. “Let’s build” has become a massive joke amongst black creators, but because folks come to them with nothing. But if you have something? Shoot your shot.
ETA: This post was taken word for word from my Twitter account because I have got to stop bombarding my poor followers with tweet streams of this length! Journal entries over tweets!